No target CPA
You spend without knowing the acquisition cost your economics can carry.
August 2026 flagship relaunch
Stop guessing where your Meta ads are losing money.
Turn Meta ad activity into a sales system you can measure, diagnose and improve. Use the practical blueprint, implementation toolkit and profit calculator to build smarter campaigns, find funnel leaks and protect every Naira in your test budget.
Updated for 2026 Beginner friendly Instant digital delivery
Apply ZEROWASTE in Selar’s discount-code field to reduce the standard ₦15,000 price to ₦5,000.
UPDATEDAUG 2026
Flagship relaunch offer
Use code
First 30 successful uses or 15 September 2026, 11:59 PM WAT—whichever comes first.Flagship code window closes in
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The expensive misunderstanding
Clicks, impressions and WhatsApp messages are not paid orders.
A campaign can look busy while the business quietly loses money. The leak may be in the objective, offer, page, checkout, tracking, creative—or the amount you can responsibly pay to acquire a customer.
Wrong evidence
You celebrate clicks or messages while confirmed orders remain low.
Broken handoff
The ad earns interest, but the sales page or checkout creates friction.
Random editing
You change several variables and lose the ability to learn what worked.
What the system changes
Move from random ad edits
to clear commercial decisions.
Know what to calculate before launch, what to verify in tracking, what to watch after delivery begins, and what to improve next. The result is a more disciplined path from ad spend to paid-order evidence.
Before you spend
- Calculate your target CPA
- Clarify the offer and buyer
- Verify the page and checkout
- Set a responsible test limit
While the campaign runs
- Read the full buyer journey
- Separate activity from orders
- Find the first weak stage
- Improve one variable at a time
Inside the framework
Six stages. One commercial decision system.
The first weak stage tells you what to investigate next. Stop blaming targeting before you inspect the entire path.
Economics
Calculate fees, break-even CPA, target CPA and the maximum risk budget.
Offer
Match the promise, buyer, price, bonus and checkout experience.
Measurement
Verify PageView, checkout and Purchase evidence; reconcile with paid orders.
Campaign
Choose the objective, event and bid approach that fit the actual outcome.
Diagnosis
Read delivery, attention, page visits, intent, purchases and contribution.
Decision
Stop, improve, continue or scale—one documented change at a time.
Your complete implementation bundle
More than an ebook you read and forget.
Use the guide to understand the system, the workbook to prepare the campaign, and the spreadsheet to make the numbers visible.
Revised 45-page blueprint
Updated August 2026 edition with official source notes, practical decision trees and full-funnel guidance.
17-page implementation toolkit
Printable worksheets, offer audit, tracking record, creative planner, seven-day log and post-test review.
Editable profit calculator
Automatic Selar fee, break-even CPA, target CPA, ROAS, test-spend and actual-profit formulas.
Complete bundle₦5,000with code ZEROWASTE
Try the core calculation
Know what you can responsibly pay for one customer.
Change the four inputs. The full spreadsheet included with the bundle adds affiliate costs, refund reserves, test-spend recovery and seven-day logging.
Your planning guardrails
Transaction fee₦250
Net before ads₦4,750
Target CPA₦2,250
Target front-end ROAS2.22×
Planning example only. Real decisions should include all fulfilment costs, refunds and verified order data.Preview the actual frameworks
See the system before you buy.
Every graphic shown here comes from the revised book, so you can inspect the thinking tools you will receive.
Genuine reader review
“What stood out to me most was how practical and easy to follow it is. After going through it, I came away with a clearer understanding of how to approach Meta advertising and much more confidence about what to look out for before and during a campaign.”
Debbie YelePurchaser of the earlier edition
Questions answered before checkout
Clear answers. No WhatsApp detour required.
Does Meta only charge me when I make a sale?+
No. Meta usually incurs cost as ads are delivered. The blueprint teaches a disciplined system for setting a target CPA, measuring the funnel and protecting a test budget.
Is this suitable for a beginner?+
Yes. The guide explains the core decisions in plain language, while advanced bid controls are presented as later-stage options rather than mandatory beginner settings.
What files do I receive?+
The revised PDF blueprint, the printable and editable implementation toolkit, and the editable campaign profit calculator.
How do I get the ₦5,000 price?+
Copy ZEROWASTE, open Selar checkout and enter it in the discount-code field. The code removes ₦10,000 from the standard ₦15,000 price.
When does the offer end?+
15 September 2026 at 11:59 PM West Africa Time or after 30 successful coupon uses, whichever happens first.
How will I receive the files?+
Selar delivers the digital files after payment is confirmed. Use an email address you can access when checking out.
Can this guarantee profitable ads?+
No ethical guide can guarantee that. Results depend on the market, offer, creative, tracking, page, checkout, competition, budget and execution.
Is this an official Meta product?+
No. It is an independent educational resource. Meta, Facebook and Instagram are trademarks of Meta Platforms, Inc.
The flagship relaunch
Build ads that produce useful evidence—not just activity.
Get the revised blueprint, implementation toolkit and editable calculator today.
Standard price ₦15,000₦5,000with code ZEROWASTEView the full Selar product page
Flagship offer₦5,000